D A L Y D R E S S is a subsidiary brand under the umbrella of El shamsi for Trading and Agencies (STA). The brand was born in 1981 as a lifestyle Egyptian fashion brand for Men and Women.

DALYDRESS originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look

DALYDRESS has designed and commercialized the following lines:
1 - Womenswear : Women, Accessories,Relax, ,Active and Maternity
2 - Menswear : Men ,Accsessories,Active and Personal Tailoring